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Selfridges – London, Birmingham & Manchester – Craig’s Favourite

Thursday, May 11th, 2017 - Exterior, Graphics, Our Team, Print, Retail


We asked our staff to pick their favourite 15 projects to celebrate our 15th anniversary this year. Here’s Craig Beecher’s – Selfridges.

“My favourite job (being one of the three blokes that started the business) has to be the very first one, that really helped us to believe that maybe we had a chance of surviving.

It was for a vinyl wrap to three Selfridges stores, in London, Birmingham & Manchester. All at the same time and all through the night.

The campaign was shot by Rankin, who had insisted we did the job, so Selfridges had to agree. So no pressure there, and I’m pretty sure it was the first full wrap Selfridges has undertaken.

Installation was by all of us – the whole company mucked in, all terrified and elated in equal measure.

I remember really clearly offering the first print up to the glass it was about to be applied to and thinking it was the wrong size, meaning every single one would have been wrong for all three stores.

It took us fifteen minutes to figure out they were correct and even now, fifteen years later, I have butterflies thinking about it.

We finished around 7.30am the following morning and I had one of those “twitchy nose” moments walking around the store, really struggling to keep my emotions in check, not taking calls knowing if I had to speak I would lose it.

Ltd has done bigger and better jobs since then, but for me, none as important or memorable.”

Craig Beecher


Craig Beecher is and has been Director at LTD since it’s beginnings in 2002.






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