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Adidas World Cup campaign at Harrods – James’ Favourite

Wednesday, April 26th, 2017 - Graphics, Our Team, Retail, Uncategorized, Window Display

Adidas Harrods World Cup shop install

We asked our staff to pick their favourite 15 projects to celebrate our 15th anniversary this year. Here’s James Ironmonger’s.

Adidas Harrods World Cup shop install“As a football fan it’s hard to beat doing the World Cup campaign at Harrods for Adidas.

We had done the Olympic windows two years earlier and that involved creating some incredible 3D effects but they were just windows.

For this job we had to build a pop-up shop within the world’s best known department store.

The creative from Intermarketing Agency looked amazing and our job was to bring it to life.

All the walls you see in the images weren’t there, we built the lot from scratch, it allowed us to create all the apertures you see to hold the footballs and boots. We had some incredible lighting effects built in to halo illuminate the products. Even the walls themselves had LED bars at the bottom so the whole room glowed.Adidas Harrods World Cup shop install

The install was completed over three nights which was incredibly tight to say the very least.

I was off on paternity leave when the install happened so my first sight of the finished thing was walking into Harrods as a customer and seeing the space open and trading.

I couldn’t believe how good it looked and I remember feeling extremely proud to have been a part of it.”

Details of Harrods Adidas World Cup campaign at HarrodsAdidas Harrods World Cup shop install

  • Windows 3 and 4 on Brompton Road for Boost running show launch. Ceiling, floor and walls were all treated on this full shopfit production. Multiple effects and medias used to fulfil the brief.
  • 5th floor sports area in Harrods taken over for the champions league final ball launch. Metallic/reflective gloss panels sampled and created to achieve the effect required.
  • 3D windows and in-store graphics. Installed overnight in Stella McCartney store, Lillywhites, O2 Arena, John Lewis and the Adidas Performance Stores.
  • All design by Intermarketing Agency.

Testimonial from Design Agency:

“A huge personal thank you from me and our guys here for your guy work on Boost. You went above and beyond as always and the work we are producing together is on another level. We seem to be going from strength to strength and I look forward to continuing the relationship and producing more and more outstanding work. As always, it’s been a pleasure guys and you really have added another arm to our agency and I wanted to thank you personally. ”

– James Henry, Head of Retail, Intermarketing

James Ironmonger


James Ironmonger has been Sales & Marketing Manager at LTD since our beginnings,15 years ago.







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