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Lee Valley VeloPark, London Olympic Park – Stu’s favourite.

Wednesday, March 8th, 2017 - Exterior, Graphics, Interior, Our Team, Print

We asked our staff to pick their favourite 15 projects to celebrate our 15th anniversary this year. Here’s Stu Glendenning’s.

VeloPark Olympic Park

VeloPark Olympic Park“The VeloPark is a great project as it’s public facing yet varied.

Being at the Olympic Park makes it a high profile high footfall venue, yet our brief was to introduce cycling to the wider world and create an exciting destination through design and large format print.

We made sure our graphics weren’t just about Bradley Wiggins breaking the UCI Hour record – which he did do there – but creating multi-disciplined creative introducing bold colours, typographic quotes from John Lennon to Einstein showcasing the venue offer and illustrating cycling is for everyone.

For me, this project shows the complete LTD offering – from brief to completion. Initial concepts, presentations, testing through to final installation.

The project was also challenging as it involved three sectors: business for corporate events, a children’s area for hire, and new bespoke Café 42 branding to generate greater revenue. Each section has a different audience and function which our branding reflects. We’ve added some creative touches like the Selfie Zone and wayfinding for customer engagement throughout the scheme.

Our work within the Velopark has continued with our client across the Lee Valley Estate, including Tennis and Hockey Club, Whitewater Centre and more recently the Lee Vally Farm. Designed, produced and installed by LTD. We find a way.”

Details of Lee Valley VeloParkVeloPark Selfie Zone

  • Design, implementation and installation at the Lee Valley VeloPark.
  • Selfie Zone constructed and vinyl wrapped with separate freestanding panel.
  • Conformable vinyl prints wrapped around concrete pods in both the meeting rooms and main space.
  • Exterior media wrapped around outside columns.
  • Concepts and direction from Vibrant Partnership.
  • Design by LTD Ltd.

What the client said:

“The venue and Senior Management Team are all very happy with the work that LTD Ltd have carried out.” – Kate Ailey, Marketing Manager, Vibrant Partnerships.

Stuart Glendenning




Stu Glendenning has been Senior Designer at LTD since 2011.



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